The Role Of Media In Globalization Process
The role of media in globalization process
Essay by Elmira Allahverdiyeva
Nowadays mass media plays a key role in extension of globalization process. The media components such as television, Internet, computers etc. are considered to have a paramount influence on globalization. Also because of globalization process today there is an increased access to a broad range of media, which plays a very important role in shaping human minds and has an immense impact on our society’s personal lives. Thus these two equally important processes interact with each other and provide mutual assistance in the expansion of the sphere of influence.
Before the press media had come into picture people used to communicate by writing letters and sending them to direct mails. The appearance of press media came as an informational revolution. This early press media became a source of information, promotion and projection. It was specialized in diverse spheres and was focused on all the issues concerning daily lives and well beings. Press educates people about international happenings, entertainment, political and sports events. After the press media radio and television had been discovered, which lead us to a different kind of revolution. Now people could not only read but also hear and see the news. A recent poll states that about 59% of America’s population obtains the world news on television out of which 37% is through cable and 22%through broadcast. As mention in the site (Media Use Statistics)
Radio is one of the easiest and cheapest media sources. The giant advantage of radio as a part of globalization process is that it can be understood by even illiterate people and can be served to a larger number of people. Moreover it is accessible to the people who live in the countryside and it helps them to be always informed of the situation in a town. Therefore the importance of radio in the society is indispensable. Unfortunately most people of todays generation do not listen to radio often, unless for music on their way to work. Even the role of radio as a music transmitter has been reduced now because of technological advancements such as iPods and music phones.
The television is presented now as an eye opener to the viewers. The role of television in the media globalization has made a remarkable impact on the society. There are both sides to it negative as well as positive. However, the audience is touching the positive effects of the television more than its negative points. In today’s world almost every house has an access to television and over the years the accessibility has increased immensely. United Kingdom tops the list with an average television rate of 28 hours per person per week, as mention in the site (Media Use...
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(often unintended) side effects of the globalization of media that have the most impact of all,
namely the evolving cumulative impact of the gradual commercialization of media and communications on critical social functions, such as the formation of individual and community
identity, cultural and language diversity, the capacity to participate in the political process and
the integrity of the public sphere, the availability of information and knowledge in the public domain, and the use of media for development, educational and human rights purposes.
The vital functions that media and communications must play in a society, while respecting
democracy, human rights and economic, social and cultural needs, must be kept in mind while
focusing on any strategy. Major risks that are involved in the current process of the global
commodification of media outputs and productions, and the commercialization of the dynamic
that drives them, must also be highlighted. Priorities must also be suggested for avoiding these
risks in the context of international institutions and civil society.
Although the Internet has gained widespread use in developed nations, radio is still the most
pervasive communication medium in the world. Because of its universal accessibility, radio has a
unique and powerful role in fostering the communication of ideas. In Europe, radio was state-
owned and directed, and was often used as a medium for government propaganda in times of
war. In other regions of the world, popular movements and political dissenters used radio to
criticize state policies. Fifty years ago, Bolivian miners created and sustained their own radio
stations in order to foster communication and discussion among their communities. Today, trade
unions, farmer associations, and religious groups, throughout Latin America, own and operate
their own radio stations or programs as educational and political mediums.
In Pakistan a lot of FM Channels have emerged in densely populated urban areas as well as
remote areas of Sindh, Balochistan, Khyber Pakhtunkhwa and Gilgit-Baltistan. These radio
channels and a lot of TV Channels are playing their role in boosting economy through
commercialism, keeping in mind the social and cultural needs of Pakistan.
As the world rapidly rushes towards globalization, the role of radio should not be forgotten.
Although many commentators embrace the Internet as global, electronic democracy at its best,
its relative inaccessibility has contributed more to a divide between the haves and have-nots.
Computer and Internet connectivity still reflect social and economic realities. Poor and rural
peoples still largely lack the ability to access the Internet. Neglecting the influence of radio in