I started off the year all gung-ho and self-righteous that I had a solid editorial plan and a never-ending list of blog post ideas I could ride through winter and beyond. But like many bloggers, I hit a wall. Ooops. My topics were boring. The content I’d planned lacked sparkle. I was tired, stuck, burnt out. I needed an infusion of creative ideas that would get my blogatude back on track. So I wrote this list of possibilities for myself, and I’m sharing them with you.
I also reminded myself that anything a blogger thinks, feels, does, reads, observes, plans, learns, and participates in has the potential to be turned into a post. All we need to do is understand the interests of our target readers and spin the article accordingly, then base the theme on one or more of the four basic end-results of good content: To educate, entertain, invoke strong emotion, and/or inspire the reader.
Here are six basic types of posts you can write, plus 101 blog post ideas and prompts. I threw in a few links to other resources in case you want more.
“Best of the web” posts
Best of the web posts are resources-with-links list posts (also called mash-ups) where the blogger essentially curates other blogger’s great content they’ve vetted. Important! Do not re-post the entire original article without permission – this is copyright infringement. Instead, use the first few sentences – or just the title plus the link – along with your own commentary re: why others should take the time to read it. People love these, and they can be quick, effective posts that allow you to think a little or a lot, depending on your time crunch.
Ideas for “Best of” posts:
1. The best blog posts you’ve read the past week or month – with links.
2. Writers (or authors, teachers, industry leaders, philanthropists) who inspire you.
3. Your favorite blogs. Example: Belinda Pollard’s 4 useful blogs to get you started in self-publishing.
4. Helpful tools and resources you depend on.
5. Your favorite (or most-viewed, or a group of related) posts from your blog.
6. Who to follow on Twitter (Facebook, Pinterest, whatever) – and why.
7. The best free apps online.
8. Links to articles on a particular topic – “what people are saying.”
9. Best tutorials on a subject of interest to your readers.
10. A mash-up of all guest posts, interviews, etc. where you’ve been featured on another blog or website.
Essays – personal
Everything you think, remember, feel, or do is fair game – as long as your treatment of it entertains, inspires, or generates a positive emotion in your reader. Go ahead and tell the story about how you gave yourself a black eye with your knee while jumping on the bed (yeah, that was me) … BUT, if you want people to return to read again, avoid general downbeatery and do not rant, whine, or complain. Spare us; we have enough in our own lives. Be introspective, make a point, and while you’re doing it, make us laugh, think, feel, or want to get up and dance. Now that’s a great blog post.
Ideas for personal essays:
11. Childhood memories, like this: Training Wheels.
12. Critical life events or choices that have shaped who you are.
13. Places you’ve lived or houses you’ve lived in, and who you “were” at that time.
14. What you gained – and lost – by taking a risk.
15. What you learned from a big disappointment.
16. What inspires you, or what makes you crazy (no rants).
17. Share a goal and outline how you plan to achieve it.
18. Regrets and how you’ll avoid them again – funny or inspiring only!
19. Write the eulogy you aspire to be read at your funeral.
20. Write a letter to your child to read after you’re gone.
21. Give up something – TV? Wine? Starbucks? – and share how you handle it (or don’t).
General interest posts
This is the catch-all category. Anything goes here – put your thinking cap on!
Ideas for general interest posts:
22. Photo montages – from your past, from your hometown, from a family reunion.
23. Pets’ antics.
24. Travelogues – highlights, lowlights, hopefully with photos.
25. A free short story, novella, deleted chapter, character sketch, or book club questions for your work. YOUR work. Yours. Written by you. Again: don’t give away anyone else’s work without their permission.
26. Keywords visitors use to find your site – this could be entertaining!
27. Any and all projects you’re launching or involved in.
28. A song playlist for your novel, or tunes that correspond to the seasons of your life. You can share links to purchase the songs, or not.
29. If you’re an author, generate a series of articles that explore non-fiction topics you write about in your fictional work.
30. If you tried something new and wrote about it on your blog a while back, update readers and let them know the results.
31. True stories that would make great novel plots – but maybe not if you’re going to use them!
32. Link to inspiring TED talks and share your takeaway.
33. Infographics are hot on nearly every social media platform and I hear they get a higher percentage of shares than a regular post (especially on Pinterest, duh.) And okay, I have tried to use one of the free online tools designed to create an infographic, but my efforts bombed. Couldn’t figure it out. When I do, I’ll publish a post.
34. More ideas here: 52 Types of Blog Posts that Are Proven to Work.
Tips, tricks, cheat sheets, and tutorials rock. Your readers will be grateful if you can solve a problem for them and/or save them time. Educate others about what you’ve learned, and what you’ve tried that worked. Keep in mind you can also write about what NOT to do. In fact, if you use a catchy “what not to do” title, your how-to might get more reads. Add a list and get double points.
Ideas for how-to posts:
35. Any step-by-step guide. Example: How to set up a free WordPress blog.
36. How to approach high-profile bloggers to request a guest post.
37. How to navigate a specific social media platform.
38. How to create free Infographics.
39. How to make a killer cocktail – or enchilada, or vegan meal, or homemade dog food.
40. How to kill (fictional) people. Hahaha.
41. How to research keywords for effective blog post SEO.
42. Try a funny tutorial, or explain how not to do something.
43. For more ideas, check out Howcast, The best how-to videos on the web.
44. For even more ideas, check out Mashable’s how-to category.
Interviews and profiles
This article type is widely used and can be quite effective. Find a way to make your interviews fresh and compelling. How, where, and why an author writes may not grab readers’ attention anymore, unless it’s a famous someone (hey, good idea). Then we’ll be enthralled, myself included.
Ideas for interviews:
45. Interview readers and/or highlight typical readers/visitors to your blog.
46. Interview industry experts.
47. Interview individuals with a particular expertise.
48. Interview ordinary people who have mastered a specific skill.
49. Interview other bloggers.
50. Interview vendors who can explain their product or provide tips for its use.
51. Interview someone with an interesting position/opinion.
52. Interview people you interviewed as research for your book.
53. Interview and profile another author/writer.
54. Could be fun: Contact and interview a favorite teacher who thought you wouldn’t “make it,” or one who knew you would.
55. Interview partners and team members.
Readers love lists and checklist posts. Bulleted lists, numbered lists, lists, lists, lists. List posts are cool because they tend to be evergreen (and will be even more evergreen if they don’t include links). Here’s one I wrote in 2011 that still has legs: Ways to stay creative.
Ideas for list posts:
56. A list of 100 activities anyone can do when they’re bored.
57. A list of 100 blog topic or writing prompts – (lol!).
58. A list of your favorite books of all time and why they made the list.
59. A list of all the things that make you happy – this better be a long one.
60. A list of benefits gained by attending a conference.
61. A list of steps you’ll need to cover before you move (or publish a book, or start a blog, or open a restaurant).
62. A list of things to do to improve a specific skill.
63. Your personal lifetime bucket list, or your goals for the month or year.
64. List things you’ll never do again.
65. List your Life’sMost Awesome Moments.
66. A list of questions readers should ask before they ___________ (fill in the blank).
67. The pre-publishing, pre-move, or pre-back-to-school checklist you swear by.
68. Need more ideas? There are plenty here: The Big List Of 100 Tools, Tips And Tricks To Work More Efficiently.
69. This list + photo post is fabulous. Use your own topic and emulate it! 41 Camping Hacks That Are Borderline Genius.
Opinions, rebuttals, trends, debates, and predictions
Agree, disagree, question, challenge, predict, share your point of view. This type of post can be your take on stories in the news, popular opinion, or someone else’s blog post. Start a commentary or debate. Controversy sells, but be prepared for any potential criticism that may accompany it. You can also analyze current industry trends and try to explain what’s happening. Industry, genre, and/or business trends that are interesting to your target readers will get attention. Include surveys, polls, and statistics that you’ve uncovered, or even include surveys and polls in your article for your readers’ response.
Ideas for opinion and predictions pieces:
70. Link to a news article and share your opinion about current events.
71. Link to another blog post and offer additional info, or continue the discussion.
72. Pose a question, comment, or scenario designed to inspire debate.
73. What will your industry look like down the road? Example: 6 Publishing Trends That Benefit Readers & Authors
74. Does giving away stuff on your blog work to increase subscribers or readership?
75. Read trend pieces and write your take on one.
76. Interview several different peeps and post their opinions on a topic. Print Vs. eBook – What’s Your Opinion?
Any and every event you observe, attend, facilitate, or participate in is fair game. If you attend a conference, class, webinar, seminar, presentation, or training, take notes and provide your readers with a recap of what you learned. Spread the net wider and recap your acting class, your trip to Cleveland, your child’s music recital, your husband’s tryout for the senior softball team. Of course, recaps that venture beyond issues your readership has a direct interest in will probably fall under the heading of personal essays. When they do, spin them to be entertaining or inspirational.
Ideas for recap articles:
77. Recap a conference or a specific conference session.
78. Recap a free webinar you’ve attended.
79. Recap a class or training.
80. Recap what you learned from a personal coach or mentor.
81. Recap what you’ve learned about traveling – good and bad.
82. Recap your experience as a volunteer.
83. Recap your foray into a new field or skill.
84. Recap your recent job or residence move – what can you share that others will learn from?
85. Recap a social blunder – oops, wait, maybe this is a personal essay.
86. Recap your personal research on a specific subject.
Provide your commentary/opinion about anything you’ve purchased and used, observed, read, or participated in. Compare one or two and cite differences, benefits, delights, and disappointments.
Ideas for reviews:
87. Books and movies.
88. Free tool or resource reviews.
89. Product reviews.
90. Software reviews like this post about Scrivener.
91. Share Amazon reviews of your own work.
92. Vendor reviews of businesses involved in your industry.
93. Include a review in any recap you do of classes, trainings, conferences.
94. Review any how-to/tutorial post – and improve on it.
Videos, podcasts, and recordings of any type. Another category I have yet to investigate. FYI, any of the blog post types above can be turned into a video or podcast.
Ideas for media posts:
95. Mp3 files, podcasts – example: Blog Talk Radio interviews.
96. Talks and/or roundtable discussions on Skype.
97. Narrative videos (you need to comfortable with the camera).
98. PowerPoint presentation video + commentary as you talk viewers through the presentation.
99. Video-taped interviews.
101. Google Hangout recordings – check out Fraser Cain’s Perfectionist’s Guide to Marketing Your Hangout on Air.
… and here’s a freebie: 102. Screencasts – these can be done with software such as Jing. Essentially you’ll be recording yourself talking the reader through a tutorial as you show them how to perform the task on your screen. How cool is that?
Reminder: Almost every post should include a question at the end that opens a dialogue and encourages readers to comment, plus a call to action (CTA) to subscribe to your blog.
Need help with your blog? My book can help you strategize, organize, build blog traffic, and increase subscribers – without losing your mind! I wrote it for authors, but the basics described work for any blogger. Link here to find out more.
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Having a hard time coming up with great blog post ideas? Constantly thinking of new blog post topics can be a daunting task. That’s why we have compiled a list of 103 original blog post ideas that you can write about today.
Rather than putting together a list of generic blog post ideas, we felt it would be far more useful to share with you the process of brainstorming blog post ideas.
By asking yourself the questions below, you can come up with at least 100 original blog post ideas within the next 30 minutes.
Write those ideas down, and you’ll have months worth of blog post topics to write about without ever having to think, “What am I going to write about today?”.
But the best part of doing this exercise is that you will never run out of ideas to write about. Whenever you are stumped, just go through this checklist over again. You may be surprised at how many more blog post ideas you’ll come up with!
Exclusive Bonus:Download the Blog Post Ideas Cheat Sheet to make content creation a breeze!
Because this is a very long list, we broke down the blog post ideas into categories. Feel free to use the navigation below to jump to a particular section…
Table of Contents
Are you ready to write your next blog post? Let’s dive in to the 103 blog post ideas…
Useful Blog Post Ideas
- What is a problem that your target customer has? Present a solution.
- Have you used any new tools or applications recently that have helped improve your workflow?
- Have you figured out a way to save a few hours a week?
- What type of work do you try to accomplish while traveling on a airplane?
- If you recently hired someone, what questions helped you the most in making your decision?
- What products or services can you compare and contrast?
- Have you created a resource post?
- Create a helpful checklist for customers.
- What helpful books have you read recently?
- What blogs do you keep up with? Create a list.
- What helps you to be creative?
- Have you changed the way you work over the years? If so, how?
Educational Blog Post Ideas
- Can you walk your audience through a process, step by step?
- What are some of the common questions that people ask when they email you?
- What are some questions that people should be asking you, but aren’t?
- If someone was about to start in your field, what are the top things they should know?
- Create a list of the top 10 things you wish you knew when you started.
- Give speech notes from a recent presentation you gave.
- What are your aspirations for the week, month, and year?
- What is the history of your industry?
- Any important insights that you have learned in the past year?
- What type of things do you review to determine quality in your industry?
- What do you want to learn more about? Study it, and share what you learned.
- What are some terms in your industry that need explaining?
Roundup Blog Post Ideas
- Is there an industry leader or influencer you can interview?
- Have you thought about reaching out to multiple experts for their thoughts on a specific subject?
- Have you thought about sharing a list of top influencers to follow in your industry?
- Read any great quotes lately? Compile quotes on a specific topic.
- What are the best blog posts you have read lately? Make a compilation.
- What statistics or research are your customers interested in? Curate it for them.
- What are the most popular posts you have written? Share “the best of” your blog.
Fun Blog Post Ideas
- Are there any funny posts or videos you found lately that you can share?
- Can you share about a recent travel experience?
- Anything unique or funny happen at the office this week?
- How did you decide to start your business?
- What are your hobbies outside of work?
- Create a list of inspirational quotes for your industry.
- Have you considered doing a video blog?
- What question can you ask your users? Create a survey or quiz.
- Share a story.
- Create an infographic.
- Create a parody.
- Can you share something from behind the scenes?
- Start a challenge for your audience to participate in.
- Announce a contest.
Timely Blog Post Ideas
- What is your favorite piece of industry news that you’ve come across recently?
- Is there a new product you can review?
- Have you read any Twitter posts lately that you feel deserves a longer response?
- Are you attending a conference where you can share your highlights from sessions?
- See any good movies lately? Share lessons you learned from it.
- Survey your audience and share the results.
- What are the biggest trends in your industry?
- Are there any holidays coming up?
Controversial Blog Post Ideas
- Is there something that has frustrated you recently? Talk about it.
- Write an open letter to someone or a company.
- What are you particularly passionate about within your industry?
- How are the legal activities in your country affecting your business?
- Make a Myth vs. Fact post.
- What type of customer email are you most frustrated with?
- Summarize a modern debate and give your opinion.
- Share a debate between two people in your industry.
- Do you have any predictions for the future of your industry?
- Read a blog post recently that you disagreed with? Share your reaction.
Promotional Blog Post Ideas
- What sets your company apart?
- What is your company’s history?
- Where do you see your business in the next 5 years?
- What charities or organizations do you support?
- What sets your company apart from your competitors?
- How does your product compare to other products?
- What is a creative use of your product?
- What would you recommend your customers do in the first few weeks of using your product?
- Can you showcase your customers?
- Share a company update.
- Share a product update.
- What are some tips you can share for using your product?
- Share a case study.
Personal Blog Post Ideas
- What are some things that most people don’t know about you?
- What are your favorite movies?
- What is your favorite childhood memory?
- Do you have an embarrassing story?
- What has been your greatest success in life so far?
- What are your most epic failures (and how did you overcome them)?
- What would you say to a younger version of yourself?
- What does a typical day in your life look like?
- What is your idea of the “perfect” day?
- If you could have lunch with one person, who would it be?
- What things make you happy?
- What things have you learned from your parents?
- What is an important lesson you learned recently?
Lifestyle Blog Post Ideas
- What is your favorite restaurant?
- What is your fitness routine?
- What is your makeup routine?
- What things can’t you live without?
- Do you have a music playlist you can share?
- What books are on your shelf?
- What podcasts do you listen to?
- What is in your bag?
- What is your morning routine?
- What is your bedtime routine?
- How do you relax after a long day?
- Can you share pictures of your workplace?
- What are your hobbies?
- What are your favorite YouTube channels?
There you have it, 103 great blog post ideas to write about.
Now it’s your turn. Go ahead and go through the exercise of asking yourself these questions. I bet you’ll surprise yourself by the amount of original blog post ideas that you’ll think of!
If you want more ideas, check out our article on the 73 types of blog posts that are proven to work.
Exclusive Bonus:Download the Blog Post Ideas Cheat Sheet to make content creation a breeze!
Published by Keri Engel
Keri is Head of Content Marketing for OptinMonster and other cool Awesome Motive projects.